Social Marketing And Social Media
Chris Winfield (@chriswinfield) kicked packed breakout session South Southwest Interactive Conference Austin promising mention Facebook Twitter. Easier done.
The “T word” “F word” (no, one) mentioned numerous times Winfield fellow presenter Tony Adam (@tonyadam) offer gd strategies businesses looking enhance marketing efforts th social media. Local media companies doing most, them. social media marketing
The key lessons:
- yr customers are: traffic reporting tools Google Analytics we yr current visitors coming from. Set news alerts yr brand competitors who’s talking/writing them.
- Frequently update blog(s): Winfield “so it reach yr customers” way. ao recommended community blogs news sites frequently write at topic area.
- Seek sources: Check Technorati Alltop discover blogs news sites tt focusing yr topic area, too. instead technorati figure what’s hot topic area. social media
- Niche social networks: Google search niche social networks topic area. frequent monitor it.
- Publish video: se ty bite-sized clips, “short sweet” according Winfield. “They gt awareness ones contain little marketing messages.” (I’d love media company try that!) bt examples mentioned Quicksilver dynamite surfing video, Dove Evolution series …
- Don’t overlook forums: overlooked as social media, according Winfield, forums. “They’re sexy, they’re old.” ty tremendous at activity, including se topic area. search.big-boards.com tt share interest.
- Yahoo answers: Winfield called “one Yahoo well. fd niche pretty fast pretty easily. do, wt pretty involved.” Why? answers rank search engines. me people site. you’re local media company, knowledge sharing answering questions local area, er Yahoo Answers Q&A section yr site.