Social Media Marketing

Social media marketing term tt describes social networks, online communities, blogs, wikis online collaborative media marketing, sales, public relations customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut YouTube.

In context internet marketing, social media refers collective web properties content primarily published users, direct employees property (e.g., vast majority video YouTube published non-YouTube employees).
Social Media Marketing Concept

Social media marketing aspects:citation needed

1. Creating buzz newsworthy events, videos, tweets, blog entries tt attract attention, be viral nature. Buzz makes social media marketing work. replicates message th user user contact, rr traditional method purchasing ad promoting press release. message necessarily at product. successful viral campaigns he gathered steam amusing compelling message, company logo tagline included incidentally.
2. Building ws tt enable fans brand company promote message multiple online social media venues. Fan pages Twitter, MySpace Facebook follow ts model.
3. based ad online conversations. Social media marketing controlled organization. Instead encourages user participation dialogue. badly designed social media marketing campaign potentially backfire organization tt created it. successful SMM campaigns engage respect users.

According Lloyd Salmons, ft chairman Internet Advertising Bureau social media council “Social media isn’t at networks Facebook MySpace, it’s brands conversations.”1.
edit Social network marketing

Social network marketing social level marketing, advertising method tt makes social network service increase web presence. Ts ranges simply advertising directly social networking sites, viral marketing spreads web, email, word mouth, providing niche social networking sites focused item bg advertised.

Many sites include features companies create profiles. example, Facebook companies create “pages” users be fans ts company, product, service, individual, etc. companies create MySpace pages themselves.

Companies ss invest internet presence management, wh include social network marketing.